Startit-StartupBusinessWordPressTheme

What Is Startit and Who Is It For?

Startit is a premium WordPress theme developed by Select-Themes and sold in the Technology category on the ThemeForest marketplace. Its design language and feature set are aimed squarely at founders, product teams, and digital agencies that need a polished online presence for a startup, SaaS platform, mobile app, or software product — without commissioning a custom build from scratch.

If you're launching an app landing page, showcasing a B2B software product, or building a corporate site for a tech-adjacent agency, Startit sits comfortably in your target range. It also lists cryptocurrency and product showcase among its supported use cases, which broadens its appeal to marketing teams running campaign microsites or product-launch pages.

Standout Capabilities

Dual Page-Builder Support

One of Startit's most practical strengths is its compatibility with both Elementor and WPBakery Page Builder. Rather than locking you into a single workflow, the theme lets your team use whichever visual editor they're already comfortable with. Elementor users get a modern, widget-driven experience; WPBakery users retain access to a large ecosystem of existing add-ons. This flexibility is genuinely useful when a theme changes hands between developers or when client teams need to maintain content themselves.

21 Homepage Layouts

The theme ships with 21 purpose-built homepage designs covering use cases from SaaS dashboards and mobile app promotions to corporate overviews and cryptocurrency platforms. That breadth means most buyers will find a starting point close to their target design, reducing the time spent on structural customization. The layouts are responsive out of the box, covering Chrome, Firefox, Safari, Edge, Opera, and legacy IE9–IE11.

WooCommerce and WPML Compatibility

Startit extends beyond pure marketing pages by supporting WooCommerce 9.x and 10.x, which allows software vendors to sell licenses, digital downloads, or merchandise directly from the same site. WPML compatibility is a meaningful addition for SaaS companies targeting multilingual markets — a common requirement that many competing themes handle poorly or charge extra for via third-party patches.

Contact Form 7 Integration

Native support for Contact Form 7 keeps the lead-capture workflow straightforward for teams that don't want to invest in premium form plugins. It's a small detail, but it reflects the author's attention to common startup site requirements.

Active Maintenance

The theme was last updated in August 2025 and carries compatibility flags for WordPress 6.5 through 7.0. That update cadence signals that Select-Themes actively maintains the codebase to track WordPress core changes — an important consideration given how quickly plugin and Gutenberg compatibility requirements evolve.

Pricing and Value Assessment

At $69 one-time, Startit is priced in the mid-range for premium WordPress themes. A standard ThemeForest license covers a single end-product. Extended support beyond the initial bundled period requires an additional purchase at renewal — a cost buyers should factor into their budget, particularly if they expect to need author assistance during an ongoing build.

Compared to monthly SaaS website builders that charge $25–$50 per month, the one-time price represents solid value if the theme's specific layouts match your use case. The trade-off is that you own the customization responsibility; there's no managed hosting or live-chat support built into the license fee.

Reading the Ratings and Sales Data

Startit has accumulated 13,000 sales and a 4.49/5 buyer rating from 421 reviews. That combination deserves a careful read. The sales volume confirms the theme has a large installed base, which generally means community resources, YouTube tutorials, and third-party compatibility work are more readily available than for niche alternatives. The 4.49 rating is above the marketplace average and suggests most buyers reach a working site without major friction.

That said, no theme with 13,000 installs covering multiple page builders, WooCommerce, and WPML is immune to edge-case conflicts. Buyers running heavily customized WordPress environments — custom REST API integrations, headless setups, or aggressive caching configurations — should review the support thread for relevant issues before purchasing.

Who Should Consider Something Else

Startit is a purpose-built tech theme, not a general-purpose multipurpose theme. If your project is primarily a content-heavy editorial site, a portfolio for a creative studio, or a large e-commerce catalog, a more specialized theme will serve you better. Similarly, development teams committed to full-site editing (FSE) with WordPress block themes may find Startit's page-builder-centric architecture at odds with their workflow. Buyers who want zero ongoing dependency on Classic Editor conventions should evaluate block-native alternatives.

Finally, if budget is the primary constraint, the one-time $69 fee plus a potential support renewal can add up when combined with necessary premium plugins. Factor total cost of ownership, not just the theme price, before committing.