Head to head
Startit-StartupBusinessWordPressThemevsRey-Fashion,Clothing&FurnitureStoreWooCommerceTheme
Startit and Rey share the same one-time license price point and both run on WordPress with Elementor support, but they solve completely different problems: Startit is built for tech startups and SaaS companies presenting a product or service, while Rey is purpose-built for product-selling stores in fashion, furniture, and related retail verticals. Choosing between them comes down to whether you need to pitch a business or run a shop.
Assessed on documented capabilities & licensing · updated
Straight answers
Which theme is better for a SaaS or software startup website?
Startit - Startup Business WordPress Theme is the better pick for SaaS and software startups. It offers 21 homepage layouts specifically designed for tech businesses, app landing pages, product showcases, and cryptocurrency projects. Rey has no startup or SaaS layouts at all — its entire design language is retail-focused. If your goal is to present a digital product or service rather than sell physical goods, Startit is the clear choice.
Which theme is better for an online clothing or furniture store?
Rey - Fashion, Clothing & Furniture Store WooCommerce Theme is the better pick for retail stores. It ships with purpose-built demo stores for fashion, apparel, furniture, beauty, fitness, and more, all optimized for WooCommerce conversions. Startit supports WooCommerce but its design focus is on presenting a business, not driving product sales. Rey's near-perfect 4.98/5 rating from over 510 buyers reflects consistent satisfaction from store owners specifically.
Which theme has better long-term support and update frequency?
Rey - Fashion, Clothing & Furniture Store WooCommerce Theme shows stronger long-term maintenance based on marketplace data. Rey was last updated in July 2026 and supports a significantly wider range of WordPress versions stretching back to WordPress 5.4, suggesting a longer active update history. Startit was last updated in August 2025. Both are actively maintained, but Rey's broader version compatibility indicates a longer track record of consistent updates.
Which theme is easier for a beginner to set up?
Both themes are accessible for beginners, but the right answer depends on your use case. Startit - Startup Business WordPress Theme supports both Elementor and WPBakery, giving non-coders two builder options and 21 ready-made layouts to start from. Rey - Fashion, Clothing & Furniture Store WooCommerce Theme offers one-click demo imports tailored to specific store types, which can be faster for store owners. For startup sites, Startit's dual-builder support is the more flexible beginner path.
At a glance
| Startit - Startup Business WordPress Theme | Rey - Fashion, Clothing & Furniture Store WooCommerce Theme | |
|---|---|---|
| Made by | Select-Themes | ReyCommerce |
| Type | Theme | Theme |
| Pricing model | Paid | Paid |
| What you pay for | — | — |
| Best for | Founders, SaaS marketers, and agencies building tech or software product websites who need flexible startup-focused layouts. | Retailers and store owners in fashion, furniture, beauty, or fitness who need a high-converting WooCommerce storefront. |
The breakdown
Who Each Theme Is Really For
These two themes land in the same marketplace and share the same one-time license pricing, but they serve genuinely different buyers. Understanding that distinction up front saves considerable time and avoids a costly rebuild later.
Startit: The Tech Business Presenter
Startit, by Select-Themes, is designed for founders and marketers who need to present a digital business online — not sell physical products. Its documented use cases span SaaS platforms, software products, app landing pages, cryptocurrency projects, agency websites, and corporate tech businesses. The theme ships with 21 homepage layouts, all oriented around lead generation, brand storytelling, and product-feature presentation.
It supports both Elementor and WPBakery Page Builder, which is a meaningful advantage: buyers aren't locked into a single editor workflow. WooCommerce compatibility is included, so adding a pricing page or a simple product download is possible, but the WooCommerce integration is supplementary — the theme is not engineered around a storefront experience.
With 13,000 sales and a 4.49/5 rating from 421 reviews, Startit has a solid, proven market presence. It also supports WPML for multilingual sites and Contact Form 7 for lead capture — both practical choices for tech businesses targeting international audiences.
Genuine trade-offs: Startit's last recorded update was August 2025, which is reasonable but slightly behind Rey's more recent activity. Its browser compatibility list still includes IE9, IE10, and IE11 — legacy support that most modern projects don't need but that adds no real value in 2026. Buyers who want deep ecommerce functionality will find the theme's store capabilities limited compared to a dedicated WooCommerce theme.
Rey: The Retail Store Specialist
Rey, by ReyCommerce, takes the opposite approach: it is built from the ground up for product-selling stores. Its documented demos cover fashion and apparel, furniture and interiors, jewelry, skincare and beauty, fitness and sportswear, and premium electronics. Each demo is a full storefront experience, not a generic layout adapted for retail.
The theme's marketplace data stands out. A 4.98/5 rating from 510 reviews is exceptionally high for a theme with this level of sales volume — it signals consistent delivery on buyer expectations. Its last update in July 2026 and its compatibility with a wide span of WordPress versions both indicate active, sustained development.
Rey's plugin integrations are broader than Startit's: it adds support for Elementor Pro, Gravity Forms, WPForms, Events Calendar, Jetpack, bbPress, and the Block Editor — a wider toolkit useful for stores that need membership areas, event ticketing, or advanced form-based checkout flows.
Genuine trade-offs: Rey's depth is a strength for store owners and a liability for everyone else. A SaaS startup or tech agency would find no relevant homepage layouts and would be working against the theme's design assumptions from day one. The theme also drops IE support entirely — sensible for 2026, but worth noting for any buyer with legacy audience requirements.
Feature Depth and Ecosystem
- Page builders: Startit supports both Elementor and WPBakery. Rey supports Elementor and Elementor Pro, plus the native Block Editor — three distinct editing environments.
- WooCommerce depth: Rey is specifically engineered for WooCommerce retail. Startit includes WooCommerce compatibility as a secondary feature.
- Demo variety: Startit offers 21 tech-focused homepage layouts. Rey offers multiple full store demos across distinct retail verticals.
- Multilingual: Both include WPML support.
- Forms: Rey supports Contact Form 7, Gravity Forms, and WPForms. Startit supports Contact Form 7 only.
Pricing Model and Licensing
Both themes use the same one-time license model through the marketplace — pay once, use on a single site, with ongoing author updates included as long as the theme remains commercially available. Neither carries a recurring subscription. Extended licenses are available through the marketplace for multi-site or client-build scenarios. This pricing parity means the decision is purely a capability and fit question, not a budget question.
Learning Curve and Lock-In
Startit's dual-builder support (Elementor and WPBakery) means buyers aren't tied to one ecosystem. Migrating from WPBakery to Elementor, or vice versa, is possible without switching themes. Rey's Block Editor and Elementor Pro support give store owners similar flexibility on the editing side, though its deep WooCommerce integration does create some structural dependency on WooCommerce remaining the store engine.
Migration cost for either theme is moderate: both use standard WordPress architecture, so moving to a different theme later doesn't trap content the way proprietary SaaS website builders do. Custom shortcodes from WPBakery are the main exception — those don't transfer cleanly to other themes or builders.
The Bottom Line on Fit
The majority of readers landing on this comparison are in the startup, SaaS, tech agency, or digital product space — Startit's documented target audience. Rey is a specialized retail tool that excels in its category but offers nothing to a tech startup that Startit doesn't already do better. Conversely, anyone building a fashion or furniture store should move to Rey without hesitation — Startit simply isn't designed for that purpose.
The verdict
For tech startups, SaaS businesses, software companies, and app landing pages, Startit - Startup Business WordPress Theme is the right choice — it's built exactly for that audience with 21 relevant layouts and dual page builder support. For anyone selling physical products in fashion, furniture, beauty, or related retail, Rey - Fashion, Clothing & Furniture Store WooCommerce Theme wins clearly, backed by a near-perfect buyer rating and purpose-built store demos.
No single winner — it depends on who you are
Questions, answered
Can I use Startit to build an online store?
Startit is compatible with WooCommerce, so basic store functionality is possible. However, its layouts and design system are built around presenting a tech business, not driving retail conversions. If ecommerce is your primary goal, a dedicated WooCommerce theme like Rey will give you a far more complete storefront experience out of the box.
Can I use Rey for a SaaS or software company website?
Technically yes, but it's a poor fit. Rey's demo layouts and design language are built entirely around retail product selling. There are no SaaS, app landing page, or tech-startup-oriented templates. You'd be working against the theme's structure from the start. Startit is the purpose-built choice for that use case.
Which theme has a better buyer satisfaction record?
Rey - Fashion, Clothing & Furniture Store WooCommerce Theme has the higher rating at 4.98/5 from 510 reviews, which is an unusually strong score for a theme with significant sales volume. Startit carries a solid 4.49/5 from 421 reviews. Both are well-regarded, but Rey's near-perfect score is notable.
Do both themes support multilingual websites?
Yes. Both Startit and Rey include WPML compatibility, which is the standard multilingual solution for WordPress. Either theme can support a site targeting multiple language markets without requiring a separate plugin workaround.
Which theme gives me more page builder flexibility?
Startit supports both Elementor and WPBakery Page Builder, giving buyers a choice of two distinct editing workflows. Rey supports Elementor, Elementor Pro, and the native WordPress Block Editor. Both offer real flexibility, but the right choice depends on which builders your team already knows — Startit for WPBakery users, Rey for Block Editor fans.
Are there ongoing subscription fees for either theme?
No. Both Startit and Rey use a one-time license model through the marketplace. You pay once for a single-site license and receive author updates without an additional recurring fee. Extended licenses for multi-site or commercial use are available separately through the marketplace if needed.